Business · Just for the heck of it

“You might never…”

Nothing like the scarcity mindset to sell us into things, right?

I might never be at this exact restaurant again so I better order that epic dessert. I might never be at this exact statue so I better snap a picture. I’ll never see this sunset again so I have to grab a photo. I’ll never be here at this amusement park again so I need to go on all the rides.

Whatever it is, it’s a strong pull.

Normally I’d say the scarcity mindset is detrimental, but this sales tactic worked for me in buying the world’s largest cinnamon bun that happened to be incredible. There are only a few moments in life to be thankful for a scarcity mindset and this was one of them. 🙂 

cinnamon bun

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