Click SEND

I’ve recently sent some important emails where I pause just before I send and think all these thoughts…

Is this the right way to word that?

Could this be better?

Am I too much of this and not enough of that?

Am I friendly, but not too friendly? 

Professional, but not too professional?

Am I clear?

Did I word this idea in a way that’s enticing?

Is the call to action obvious?

Is the call to action easy and actionable?

And the list could go on and on.

It’s good to go through a quick checklist when sending an important email, but there comes a point when we need to click SEND and trust that our work is finished, complete, and impactful.

Dawdle long enough to craft a great email, but not long enough to get psyched out.